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Creative Illustrator | Graphic Artist | Luke @ Rusty Dog Studio
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Southwestern PA Food Shed

Everyone should have that one particular aspect of their job in which they find great satisfaction. Doctors get to go home knowing they healed the sick and injured; school teachers get to inspire their students to strive for fulfilling careers; and carnival clowns find great humor in the pure terror they instill in our youth after a long night laughing it up. Me, when I'm not suffering from coulrophobia, I feel most accomplished with Rusty Dog Studio when a project wraps up, my designs are displayed for all to see, and my customer is able to use and gain from the marketing materials I've provided them. Earlier this summer I had the unique opportunity to work with...

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tags: Graphic Designer, Squarespace Website, Social Media Setup
categories: Southwestern PA Food Shed
Sunday 08.06.17
Posted by Luke Hillegas
 

Dear Diary, I'm a Business Owner

FACT: After reading this blog post, 47% of you will convert from Democrat to Republican; 32% - Republican to Democrat. FACT: 17% of my readers will unregister to vote - yes, you can do that. FACT: The remaining 12% of you have already moved to Canada.* What I cannot guarantee is that anyone will check my math or legitimacy in these reports.

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tags: Pittsburgh Business, Image Branding, What is image branding, Social Media Content, Social Media Videos
categories: Dear Diary
Friday 09.30.16
Posted by Luke Hillegas
 

Will Work for Birthday Wishes

Did you know that cat urine is commonly mistaken for the smell of smoke? Join a volunteer fire department and you'll learn fun facts like this at 2:40 in the morning. For actual fire emergencies you'll also learn the concept of working smarter, not harder. With about 60 lbs. of equipment on your back, heavy tools, difficult breathing conditions and the dexterous movements needed to complete a multitude of tasks - you'll quickly realize that brains trump brawn in most situations.

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tags: Birthday Wishes, Work Smarter Not Harder, Image Branding, Marketing, Digital Marketing, Advertising
categories: Business Owner, Entrepreneurship, Self Employment
Thursday 07.14.16
Posted by Luke Hillegas
 

The Dave Matthews Brand

Anyone who appreciates music can probably say that they have a favorite artist. Not the artist of a song you currently dig. A group/band/artist/performer that maybe you connect with on a more personal level. For me, it's The Dave Matthews Band. I know. Shut up. Don't care.

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tags: Dave Matthews Band, Dave Matthews, First Niagra Pavilion, DMB
categories: Image Branding
Friday 07.08.16
Posted by Luke Hillegas
 

Mad Cavemen

The following is a story of failure and eventual triumph brought to you through Image Branding; a practice that business owners and professionals need, but few invest in. The term 'image branding' is fairly modern, but the idea of a branded image has been around for ages. As much an achievement as inventing the wheel was, soon enough emerging markets of wheel carving cavemen rose up. Some were better than others. But as long as it was round and rolled, these things sold like hot giraffe liver cakes. So how could a single caveman distinguish his products, services and general salescavemanship from the rest?

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tags: What is image branding, How to brand your image, Image Branding, Graphic Designer, Tuk-Tuk
categories: Business Owner, Image Branding, Self Employment, Professional
Thursday 06.23.16
Posted by Luke Hillegas
 

Not-So-Smooth Operator

So do you remember the game Operator? Not the creepy Hasbro board game Operation which, by the way, has given untold millions of children the false sense of confidence to become surgeons and ultimately confused our nation's entire healthcare system. $150 for Water on the Knee? Come on Obama!

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tags: Logo Design, Vinyl Printing, Print Errors, Graphic Designer, Graphic Artist
categories: Business Owner, Image Branding
Tuesday 06.07.16
Posted by Luke Hillegas
 

Battle of the Self (Employment)

Overcoming a challenge can be an incredible sensation. Some challenges, though, are drawn out and lack that finish line we need to achieve a certain high. Self employment, more specifically Rusty Dog Studio, has been that unending feat I've been fighting (and enjoying) for the past year or so.

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tags: self employed, entrepreneur, business owner, blog entry, blog writing
categories: Self Employment, Entrepreneurship, Business Owner
Wednesday 05.18.16
Posted by Luke Hillegas
Comments: 1
 

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