Everyone should have that one particular aspect of their job in which they find great satisfaction. Doctors get to go home knowing they healed the sick and injured; school teachers get to inspire their students to strive for fulfilling careers; and carnival clowns find great humor in the pure terror they instill in our youth after a long night laughing it up. Me, when I'm not suffering from coulrophobia, I feel most accomplished with Rusty Dog Studio when a project wraps up, my designs are displayed for all to see, and my customer is able to use and gain from the marketing materials I've provided them. Earlier this summer I had the unique opportunity to work with...
Mad Cavemen
The following is a story of failure and eventual triumph brought to you through Image Branding; a practice that business owners and professionals need, but few invest in. The term 'image branding' is fairly modern, but the idea of a branded image has been around for ages. As much an achievement as inventing the wheel was, soon enough emerging markets of wheel carving cavemen rose up. Some were better than others. But as long as it was round and rolled, these things sold like hot giraffe liver cakes. So how could a single caveman distinguish his products, services and general salescavemanship from the rest?
Not-So-Smooth Operator
So do you remember the game Operator? Not the creepy Hasbro board game Operation which, by the way, has given untold millions of children the false sense of confidence to become surgeons and ultimately confused our nation's entire healthcare system. $150 for Water on the Knee? Come on Obama!