So do you remember the game Operator? Not the creepy Hasbro board game Operation which, by the way, has given untold millions of children the false sense of confidence to become surgeons and ultimately confused our nation's entire healthcare system. $150 for Water on the Knee? Come on Obama!
Overcoming a challenge can be an incredible sensation. Some challenges, though, are drawn out and lack that finish line we need to achieve a certain high. Self employment, more specifically Rusty Dog Studio, has been that unending feat I've been fighting (and enjoying) for the past year or so.
The following is a story of failure and eventual triumph brought to you through Image Branding; a practice that business owners and professionals need, but few invest in. The term 'image branding' is fairly modern, but the idea of a branded image has been around for ages. As much an achievement as inventing the wheel was, soon enough emerging markets of wheel carving cavemen rose up. Some were better than others. But as long as it was round and rolled, these things sold like hot giraffe liver cakes. So how could a single caveman distinguish his products, services and general salescavemanship from the rest?