The Coop Chicken & Waffles brings a southern recipe to Pittsburgh and they wanted to spread the good word with some branded apparel.
What they needed was an eye catching graphic. The use of negative space to show off The Coop’s new hometown skyline was just the ticket.
Don’t see it? Squint your eyes and follow the dripping maple syrup.
This piece was hand drawn, refined in Illustrator, and setup for screen printing.