What story can a product’s packaging tell?
For Greene Team, the message is, well, kinda in their name. The green thing about Greene Team wood pellets is that they’re sourced completely from what would end up being wasted lumber.
So for such a simple product, why not push that message to the consumer? When the time came to rethink their package design, Greene Team wanted this story conveyed in a fashion easy to digest.
These hand drawn illustrations were edited in Illustrator and are prominently displayed on Greene Team’s sole contact with their consumer, their product packaging.